Tiered Plans for Exhibitor Services Monetization

Tiered Plans for Exhibitor Services Monetization

We’re excited to introduce a new tiered pricing model for exhibitor services: AEC Basic and AEC Pro. These tiers are designed to help organizers better monetize digital offerings while giving exhibitors clear upgrade paths and access to advanced features that drive real value.

💡 Why you’ll love it

Exhibitor value is often tied to digital visibility and lead capture capabilities. Until now, premium features like badge scanning and lead qualification were automatically included with no link to sponsorship level or spend.

With AEC Basic and AEC Pro, you can:

• Package, sell, and scale digital exhibitor experiences in a structured way

• Unlock new revenue opportunities tied directly to feature access

• Give exhibitors clarity on exactly what’s included with their plan — and how they can upgrade

This ensures that sponsorship investment is directly connected to digital benefits, allowing you to maximize value for both organizers and exhibitors.

✅ What’s included:

Available through two pricing models:

• Organiser buy-out: Pay a fixed fee for AEC plans and resell at your preferred margin

• Revenue share: Grip sells AEC directly to exhibitors, with shared revenue

🎯 What’s in it for organizers

• ✅ New Upsell Paths: Build clear upgrade options for exhibitors

• ✅ Stronger Sponsorship Links: Tie digital features directly to exhibitor spend

• ✅ Revenue Growth: Scale monetization beyond booth sales

• ✅ Clarity for Exhibitors: Define entitlements and benefits with confidence

This update lays the foundation for a more structured, scalable, and monetizable exhibitor offering across Grip. By aligning features with sponsorship value, you’ll unlock new ways to grow event revenue while providing exhibitors with the tools they need to succeed.

👉 Now available in Grip! Talk to your account manager or reach out to support@grip.events to activate it.