We’re bringing more flexibility and insight to your registration workflows with Custom Attributes - a new way to segment signups and track registration sources directly in Grip Manage.
Organizers can now define attributes like VIP status, registration source (e.g., Google, Social Media, Partner Link), or any other custom tag to categorize attendees, just like you already can with Custom Groups in Grip Engage.
These attributes can be:
Automatically applied via special registration links
Manually assigned in the Grip Manage dashboard
Synced to Grip Engage to build targeted participant groups for campaigns or analytics!
🎯 Smarter segmentation
Easily organize your audience by type, source, or priority without relying on spreadsheets or external tools.
📊 Instant visibility
Know exactly where your signups are coming from — across campaigns, partners, and platforms — for clearer ROI tracking.
⚙️ Seamless automation
Custom Attributes flow naturally into Grip Engage, allowing you to trigger audience-specific campaigns, personalize engagement, or report on group-level performance with ease.
Event organizers need better control and visibility over attendee data. Custom Attributes make segmentation simple, consistent, and automated - turning registration insights into powerful engagement opportunities.
✨ Now available in Grip Manage!
Start using Custom Attributes to understand your audience, refine your marketing, and elevate your event strategy.
Talk to your Account Manager or reach out to support@grip.events to learn more.