Lead Qualification Questions
Introducing Lead Qualification Questions—a new feature designed to elevate how exhibitors capture and qualify leads at your events, creating lasting value with every interaction. This feature empowers exhibitors to go beyond collecting basic contact information, offering them the tools to gather deeper insights about potential leads through customized questions — all within the event app.
With Lead Qualification Questions, exhibitors can gather high-value data on their leads in real time, leading to stronger post-event follow-ups and increased ROI. With this you can ensure Exhibitor satisfaction, boosts engagement with your app, and ultimately drives event success.
How It Works
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Seamless access via Teams dashboard
Exhibitors log in to their Teams dashboard, where they can now design their own custom lead qualification questions. Whether it’s identifying purchase intent, preferred brands, or business goals, exhibitors can tailor questions to align with their unique objectives. This functionality allows for a customized approach to lead qualification, right within your event platform.
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Instant lead qualification with Survey modal for Teams
Either instantly, after a badge scan, or just while browsing through the event participants on the platform - you can enter a survey modal for each participant and categorize (potential) leads, add detailed notes, and qualify them with the right insights, etc.. This creates a smooth flow during the event, ensuring exhibitors can collaboratively capture, store crucial lead information effortlessly — all in real time.
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Centralised data for post-event success
Once the event concludes, exhibitors access all lead information in one organised location within Grip, available under the Leads tab until a connection is established, and then in Contacts, ready for export. This centralization enables exhibitors to assess and refine their leads collaboratively, ensuring no insights are lost and follow-up actions are data-driven and effective.
Why Lead Qualification is Essential for Event Success
For exhibitors, Lead Qualification is a game-changer that enhances their ability to identify high-quality leads and make impactful connections. Customizable lead questions allow exhibitors to ask the right questions and prioritize follow-ups with insights that drive real value. For organizers, this feature ensures exhibitors maximize their event ROI, increasing the likelihood of their continued participation and investment in your events.
By equipping exhibitors with this flexible lead qualification tool, you’re offering them a better experience that directly impacts their sales pipelines and drives measurable event outcomes. With Lead Retrieval, you’re not only improving exhibitor engagement but setting the foundation for deeper, more valuable connections within your event community.
Launching February 14, 2025 — a step towards making every event connection count. Have a more practical insight in Lead Qualifications in Grip's Roadmap. Stay tuned!
