Retroactive Leads & Contacts capture

Retroactive Leads & Contacts capture

In the fast-paced world of event management, every interaction counts. And now, with Grip's enhanced lead generation logic, you're equipped with even more powerful tools to capture and evaluate attendee engagement – retroactively.

What’s new?

Grip’s lead generation has been improved to automatically evaluate relevant attendee interactions that took place before a team was created. Whether it's a session they attended or a badge they scanned, now you'll have a complete lead record, even if the team wasn’t created at the time of that interaction. This upgrade ensures no lead is missed, regardless of when the team setup happens.

Why it matters:

Timing is everything, and sometimes, teams are created later in the event lifecycle. Previously, this could result in missed lead opportunities, but with this new feature, that’s a thing of the past. Exhibitors and sponsors can now get an accurate and complete view of engagement— capturing every lead, no matter when the interaction occurred.

Here’s what’s included:

Once a team is created, Grip will retroactively assess attendee actions and automatically assign lead/contact status if any of the following occurred before the team was established:

Leads will be generated if the attendee:

• Shown interest in a team member, company, or product (always possible)

• Requested a meeting with a team member (always possible)

• Joined a session sponsored by the company (possible from now on)

• Was scanned upon entering a session sponsored by the company (possible from now on)

Contacts will be generated if the attendee:

- Scanned a badge
- Had mutual interest
- Accepted a meeting request

The Impact:

✅ Valuable Leads Captured: No more missed opportunities. Exhibitors and sponsors will have full visibility into all potential leads, including those generated before the team’s creation.

✅ Reduced Post-Event Work: Say goodbye to tedious manual lead reconciliation. This update automatically streamlines the process, saving you time and effort.

✅ Accurate Engagement Insights: Get a clearer, more accurate view of attendee interest and engagement throughout the event lifecycle.

Ready to Capture Every Lead?

This exciting new feature will soon be available on both Grip Web & Mobile platforms. Stay tuned for the release and elevate your event’s lead management with more comprehensive insights and seamless processes.

Make sure no lead is left behind with Grip’s retroactive lead generation logic – your ultimate tool for full event engagement visibility.

Now available in Grip! Talk to your account manager or reach out to support@grip.events to activate it.