Product updates

A Modern MustMeet Preferences Experience

We’ve completely redesigned the MustMeet Preferences page in the modern Grip Engage Dashboard, making it faster, smarter, and more scalable to manage matchmaking preferences across your event.

Offline Lead Qualification

We’ve made lead capture unstoppable. The latest update expands offline lead capture capabilities, allowing exhibitors to qualify leads even without an internet connection.

Smarter Sync Between Grip Manage and Grip Engage

When attendee data flows from Grip Manage, it’s essential to keep everything perfectly aligned. These enhancements make it simple to manage data confidently and avoid mistakes that could disrupt the sync between your registration and engagement platforms.

Registration Branding Enhancements

We’ve enhanced the Registration App with advanced branding options, giving organizers more control over how their event looks and feels.

Custom Attributes in Grip Manage <> Custom Fields in Grip Engage

We’re bringing more flexibility and insight to your registration workflows with Custom Attributes -  a new way to segment signups and track registration sources directly in Grip Manage.

Retroactive Leads & Contacts capture

In the fast-paced world of event management, every interaction counts. And now, with Grip's enhanced lead generation logic, you're equipped with even more powerful tools to capture and evaluate attendee engagement – retroactively.

Teams Plan Page

Exhibitor tiering just got a major upgrade. The new Teams Plan Page replaces the old “Settings” tab with a dedicated “Plans” tab, designed to make plan tiers clearer, more engaging, and more aligned with your monetization goals.

With a clean, side-by-side comparison of Basic vs. Pro, exhibitors can instantly see what’s included in their current plan — and what they’re missing out on. For organizers, it’s a built-in upsell tool that turns clarity into revenue.

Tiered Plans for Exhibitor Services Monetization

We’re excited to introduce a new tiered pricing model for exhibitor services: AEC Basic and AEC Pro. These tiers are designed to help organizers better monetize digital offerings while giving exhibitors clear upgrade paths and access to advanced features that drive real value.

Teams Switcher on Mobile

Managing multiple teams at the same event just got easier. With the new Teams Switcher in the Grip mobile app, your team members can seamlessly switch between different teams in seconds. Whether they’re scanning badges, qualifying leads, or checking entitlements, the app always reflects the correct team context - ensuring every interaction is captured under the right brand.